In this issue we explore what is the future of beauty! As consumers become more conscious and aware this year, we see self care increasing!
Consumers before the pandemic were still demanding, asking brands for intelligent make up products that took care of their skin while wearing them all day.
We see an increase in vegan cosmetics, personalized make ups that know just what your skin needs to stay optimum and perhaps we come to a stage where make up and products can be formulated just for you? We can only dream!
With the age of technology we see face scanners, augmented experiences and digital analysis increase! Who knows, we may not be too far off from personlized products.