ABOUT COVERED
Meet Our FOUNDER

Yesmien Khota Touffie, pen name Yesmien KT, a mother of three with a passion for connection. The founder and director of Covered Official. After donning her hijab and no longer able to fully relate to the commercial offerings available in the media. She decided to create Covered. Covered Official offers premium publishing, multimedia marketing not only focused on fashion and lifestyle brands but a multitude of industries. Yesmien’s aspirations for Covered Official is to be a globally recognized media house that exposes and unites various modest communities which are rich in culture and tradition, through fashion, art, creativity, and those untold stories by using her knowledge of media PR and content production to elevate brands that want to extend their recognition and connect both locally and internationally with the right contacts and communication.
A former fashion model and casting agency owner, she worked closely on various TV set productions and graced the ramp for the likes of Loreal and trending fashion houses, as well as advertising campaigns for both Coke and Pepsi. She took a break from the entertainment industry to pursue a corporate career in finance. Yesmien established her abilities to inspire and mentor women as an operations manager at a well-known finance firm. After experiencing complications in the 3rd trimester of her 3rd pregnancy, she decided to make the hard decision of becoming a stay at home mom. That phase of her life lasted a year before she signed up to use her financial skills to assist a small school that her daughter attended. With the extra time on her hands, creative inspiration took over and the idea of Covered Official was born.
When she is not working in the media, she spends her time coaching women on their sensuality and learning how to reconnect with their femininity. Aside from spending time with her family, she enjoys a good novel, movie, or binge-watching series in her free time.
I sincerely hope you enjoy the work that we do.
Yesmien KT

HAUTE PR AND MARKETING AGENCY
COVERED Official ® Covered Official is a premium PR and Marketing agency focusing on fashion and lifestyle brands. Based in Johannesburg, the City of Gold, we bring luxury experiences to life for clients we service that span between South Africa and the UAE.
Our clients want to capture markets and create culturally aware content, our clients are risk-takers in search of innovative ways to connect to communities and create one-of-a-kind experiences for their audiences and VIP guests.
Our team are made up of talented creatives who are passionate about pushing the boundaries and searching for ways to bring the edge back into traditional media, production and lifestyle trends. From unique concepts, editorial shoots and jaw-dropping events to placing brands on the Burj Khalifa, we have the skills and experience to bring any vision to life!
We believe in the power of collaboration and community, so we strive to work with a diverse range of brands. Our talent pool is trusted so we can produce unique, appropriate and memorable content for our clients.
Covered Official is a premium PR and Marketing agency focusing on fashion and lifestyle brands.
If you are searching to launch your brand in the markets we cover or looking to create new experiences, share your
products with audiences, reach influencers, and celebrities and be placed in publications. Get in touch!
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Our Inclusive, Dynamic, Modest publication
Covered Magazine™ is a globally empowered magazine that explores the dynamics in modest communities. We saw a niche in this market where brands can align and cater to this community. Through this publication, people are given more insight into the diversity and untold stories that live among us. Covered is intended to bring people closer together on the path to understanding and open communication.
“We had the opportunity to chat with the dynamic Dr. Shaakira Abdullah.
Also known as the Halal Sexpert, she is a sexologist with a master’s degree in human sexuality and a family nurse practitioner with a doctor of nursing practice degree. She is passionate about providing sexuality education to the Muslim community from an Islamic perspective.
Dr. Shaakira Abdullah currently works as a full-time nursing professor at Widener University and will earn a PhD in human sexuality in 2024.“
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